eBay Acquisition Of Terapeak In Order To Provide More Analytics To Marketplace Sellers.
eBay has bought marketplaces analytics firm Terapeak. The tools and insights of Terapeak to help sellers better manage and grow their businesses on eBay. The truth is, top sellers like to be in control and they love data. eBay’s catalog has millions of products at a given time, and currently, sellers have full control over the listing content. That is set to change now. While the acquisition just took place, we can assume that eBay will implement Terapeak’s listing improvement features into the Seller Hub. This will help sellers better describe their items and optimize their listings while allowing them to get a better understanding of market prices. By doing this, the item page will be better structured in the first place, that way when uniting several sellers offering the same item under one listing – the listing will be detailed in the best possible way and the catalog will be built the right way, optimized both for users and for search engines.
eBay officially acquired the popular analytics platform Terapeak in December 2017. This was a huge move for eBay, who is fighting hard to improve in a world that is becoming increasingly dominated by retail giant Amazon. Now, Amazon has it’s own built-in Terapeak that you can find it by keeping the mouse cursor on the Research option and click on Terapeak product research.
After clicking the Terapeak product research option, you will get the window shown below.
Here, you can search for a product by keyword and also can search by MPN, UPC, EAN, etc. and get results like the below screenshot.
As eBay sellers, you’re probably wondering how that acquisition will affect your eBay activity, and what changes are expected following the acquisition. Below you’ll find our speculation for the expected changes.
TeraPeak is an unmatched market research tool for eBay and Amazon sellers, but it’s also an amazing resource for building your listings. It is a tool that helps you sell products more profitable, easily discover top-selling products, uncover your competitor’s bestselling strategies, determine how much an item is worth and how well it will sell. Terapeak is the leading provider of eCommerce market intelligence. Terapeak offers software solutions designed to help retailers grow their online sales. Terapeak offers both free and paid service options. The free membership provides access to helpful business intelligence tools such as the MySales Dashboard while paid subscription plans provide access to powerful eBay market intelligence tools. Common uses for Terapeak includes-
- Valuation research (value of new and used condition goods sold online).
- Opportunity assessment and niche market identification.
- Competition pricing research.
- Sales performance and traffic monitoring.
Terapeak’s suite of tools allow merchants on marketplaces such as eBay to evaluate pricing, sourcing opportunities, market trends, and product behavior across regions. Seller Hub brings together the tools and resources eBay sellers need to manage and grow their businesses, offering a centralized overview of listings and orders, detailed sales information, access to marketing and promotional tools, and competitive listing guidance. Integrating Terapeak’s functionalities into Seller Hub is an investment in providing eBay sellers resources to help them thrive. Bob Kupbens, Vice President of B2C Selling at eBay, says, “We are committed to being the best partner to our sellers as we look to create the most powerful selling platform. The integration of Terapeak’s functionalities into Seller Hub—from sales history and performance enhancement opportunities to price guidance and comparisons—will continue to help eBay’s merchants scale their businesses on eBay.” Terapeak will continue to operate from Toronto, Ontario, and Victoria, British Columbia. Seller Hub brings valuable insights from eBay’s vast array of data directly to its sellers to help them manage and grow their business in one place – making professional selling on eBay easier. The user-friendly interface enables sellers to manage their inventory and orders, access valuable performance insights, identify opportunities for growth and take advantage of ways to get their products in front of the right buyers faster and more efficiently. “Nearly two million sellers currently manage their eBay business on Seller Hub. Expanding Seller Hub to provide additional capabilities from Terapeak will help our sellers be even more successful and enable them to more effectively manage their businesses on eBay,” said Bob Kupbens, Vice President of B2C Selling at eBay.
Terapeak had been working together with eBay prior to this deal, and this will be about integrating more of the company’s tools into eBay’s Seller Hub. eBay’s planned acquisition of Terapeak makes so much sense for everyone involved, particularly for our customers,” said Kevin North, President, and CEO of Terapeak, in a statement. “We are excited to continue our vision of empowering merchants to discover what to sell on eBay and how to optimize their listings for maximum performance. Over time Terapeak’s capabilities will become naturally integrated with eBay’s Seller Hub, therefore becoming more robust and providing merchants with a single place to manage and elevate their eCommerce business.
Don’t fear the Terapeak acquisition. The tool may never be the same, but it will still provide the eBay functionality it was known for, and it will help you create better listings on eBay. You will, however, need other solutions to help you source profitable products and to perform comprehensive market research so you increase your margins and avoid buying low demand stock. Hope this article was helpful for you about understanding the eBay acquisition of Terapeak. If you have any questions regarding this article please feel free to contact us. We would be glad to give answers to your questions. Please keep reading our blogs. Soon we will come back with another blog.
