Promote Listing with eBay Sponsor Ads (PPC)

Last Updated on October 23, 2019 by

In this blog, we will discuss how to promote listing on eBay by eBay PPC (Sponsored Ads) and how to manage PPC campaigns.

eBay is one of the most seasoned and most entrenched online commercial marketplace centers. With millions of dynamic users, it can be a significant sales channel for your online business. Today, huge numbers of the biggest retailers and makers in the USA use eBay. For many businesses, it has become a particularly profitable way to sell their products on the eBay platform. Not just has eBay turned into an amazing eCommerce platform for these businesses, on the other hand, it’s probably the least expensive online commercial marketplace for vendors to move their items. Comparing with other popular online marketplaces like Amazon, eBay charges are normally 25% less for the sellers.

In 2017, eBay opened up an entirely different world to their system for sellers, which is ADVERTISING. Their exceptional arrangement of advertising plans has made it easier than before for the sellers to arrive at the clients who are set up to make a purchase. Before you start to use these advertising tools to increase your sales, you have to learn how these tools work, and what makes them different from other advertising options you may use on other marketplaces. Today, we will try to cover everything regarding advertising on eBay to increase sales.

Key Benefits of eBay Ads:

1. Boost visibility

You can increase the engagement of your items with customers. Your items are more likely to sell when more people see them. Promoted Listings puts your items in front of more buyers, boosting visibility by up to 36%.

2. Pay only for sales

The cost of advertising is a very vital fact for a seller. In eBay PPC, you will be always tension free. Because you’re not charged until a buyer clicks on your promoted listing and purchases the promoted item within 30 days.

3. Set-up & Reporting

eBay has some default set up which can do the guesswork and suggest you which items to promote and what will be the best costing. eBay Detailed campaign metrics and sales reports help you to monitor the performance and fine-tune your campaigns.

Setting up a Promoted Listing

To set up your promoted listings please follow the steps below.


Head over to your seller’s dashboard, click on “Marketing” then go to “Promoted Listings“.


From there, please click on “Create a new campaign“.


Now, You can pick products one by one, or you can select listings in bulk. Please take one and go forward.

Set the Rate for your Ad

Once you have selected the items that you want to set up for promotion, you will find the option of ad trending rates. If you want, you can take the eBay suggested rate. eBay will automatically pick the ad rate for your category.

On the other hand, you can also set up your own rates by checking the current ad rate averages. eBay bid rates normally vary across departments, product types, and seasons. Please remember that the rate you will choose will affect your ad’s placement on the eBay platform. So, please try to set up the rate after proper research on eBay ad. Initially, you can take the suggested rate from eBay.

Start and keep track of your Campaigns

Once you complete the set up your rates, you can put a name for your campaign and also can set a start and end date. After that just hit the launch and your campaign is ready to go. Please note that it can take a few hours for your ad to go live so don’t be worried and wait a while. You can edit your campaigns also. You can turn them on and off at any time.

Why eBay PPC?

* Proper eBay ad also can support your organic listings and help you to increase the sales.

* The most beneficial advantage of eBay promoted listings is that you don’t have to make an initial investment. As a result, you can try different products, categories, and types to explore which one product brings the highest sell.

* Already you knew that you don’t need the initial investment for eBay PPC. So you can try different strategies that work for your business. If you want to reach more people and increase sales, please try eBay Sponsor Ad. Feel free and anything on eBay PPC.

Thanks for reading. Hopefully, it will help you to work on eBay. If you have any questions regarding this article, please feel free to contact us. We would be glad to give answers to your questions.

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