How To Create A Top Quality eBay Listing | Business Success Shortcuts
Last Updated on March 1, 2019 by
Today is a special article for your business. As we will give you the secrets to be the best at eBay. Listing is the most important fact in eBay to sell your items. If the listing is top quality then your products will soon become top sold. So, read this article till the end and lean creating top quality eBay listing.
Now let’s move on the listing!
Creating A Top Quality eBay Listing
Creating a Listing is the first step getting your item in front of customers. Depending on your needs, eBay has a range of tools and options to make sure that your listing ends in a sale.
After eBay launched, as a seller yours success depends on what items you are selling. Customers came to eBay for search various items. So sales depending on how product selection fits with demand on eBay.
To attract buyers, you have to create a top quality eBay listing. Pricing, image, visibility, everything of your listing influence your buyer’s decision whether they will make a purchase.
Considering the research, some of the core things are found out to Create a Top quality eBay listing! Let’s start-
For online buyers, Item Image matters a great deal. Image’s quality, quantity, and color attract buyers and help them whether they want to purchase the item.
This image is showing that what type of image quality should upload and how many images are necessary.
According to image quality, we have to focus on much more things. Along with high-quality photos, color, etc. High-res photos build buyers confidence in seller items. And customers clearly identify buyers item.
Seller has to make sure about image’s size. Because on the longest side, eBay requires the image to be minimum 500 pixels. An image should be 1600 pixels on the longest side to optimize for mobile.
With a curated selection of product photos, your listing will give shoppers a clear idea that what they expect from your product.
So, Image is one of the keys to creating a Top Quality eBay Listing.
Use SEO On Listing:
To buy a product, buyers search for their product. So, the relevant searching keyword matters in a listing. When the keywords in your listing match with your buyers’ search terms, your product is considered to be more relevant for that shopper by Cassini.
For this reason, the seller should use the keyword research tool. They can take advantage of the eBay-specific keyword tool Terapeak or can use the more general keyword tool.
After compiling a list of keywords, the seller can narrow down their list to the most popular words and phrases. Then, incorporate those keywords throughout on listing-
Before distributing these keywords throughout on listing, avoid keyword stuffing. If seller aimlessly adds keywords that are mostly searched, Cassini will detect that the listing is relevant or not.
Now, you are done with the front end of creating a top quality eBay listing. Let’s focus now on behind the scenes to make it top quality eBay listing.
eBay Advertising by Promotion:
Advertising is another important part for a Top Quality eBay Listing.
With eBay promotion, a seller may improve listing. Available to Top-Rated sellers and eBay stores subscribers, this paid advertising program allows a seller to place listings. Here anyone will get more exposure, such as the top of a search rankings page.
Buyers can easily find promoted listings with their advantageous placements, so buyers are more likely to buy those items.
But as Promoted Listings isn’t free, you want to ensure that you’re getting the most value as possible from the investment. Here are a few strategies for effectively placing promoted listings.
Best-seller and new items are getting more attention to buyers. On the other hand, the promotional items will attract even more buyers.
In special days such as holidays or special events will get the best result if we promote those days.
Need to consider expenses and evaluate these ad rates compare with your profit for eBay promotions to find an amount that works for business.
Need to monitor promotion listing dashboard in Seller Hub to determine if there is a possibility to improve the quality of listing or adjust Ad price for greater returns.
Maintain a High Seller Rating:
Seller rating is another important part to improve listing or sell. If there is any negative feedback, the Cassini search engine will lower your listing’s ranking. To ensure that your listing is visible (and that you’re keeping customers happy), you should always aim to meet eBay’s Top Rated seller benchmarks:
Firstly, Less than or equal to 0.5%, with three or fewer defect from unique customers.
Secondly, Less than or equal to 3% and two or fewer cases.
Lastly, Less than or equal to 3% and five or fewer late shipments.
Carrier validation for 90% of transactions to U.S. buyers and shipping Tracking uploaded within seller stated handling time
For better performance, the seller needs improvement with these tips:
Regularly monitor ratings in Seller Central. Check the performance metrics if your selling rate is not going smoother than the beginning.
Set a daily reminder to respond if you often forget to check buyer messages.
After purchase, tells buyers to leave feedback on your seller center. Unless happen a major issue, shoppers usually are not motivated to leave feedback. Ask them for feedback and encouragement them for feedback by sending a follow-up message one week after their purchase to request that they leave feedback.
Offer Free Shipping and Return Policy:
Free Shipping and Return Policy encourage customers to buy products. When shoppers hesitate to purchase, these offers may encourage them and they will order items without hesitation.
On the other hand, if any seller is unable to offer free shipping and free returns, consider how and why they might be able to switch to these policies and attract more shoppers. Give free shipping and return policies are seem perilous and costly in the first way. But both policies may increase your customers. So, this is another good way to increase sell.
Use of Software:
To attracted shoppers with your high-quality listing in a professional way, create the template on your products. In your template, try to avoid too much clutter. Such as too many elements- colors, text blocks, CTA buttons. Moreover, your template should be mobile devices friendly also.
Make sure that your template has relevant products, which is available in your marketplace.
Listing by eBay Catalog:
To make your listing more professional and valuable, eBay catalog is one of the best ways. To create your listing in your own and unique way, the eBay Catalog lets you share one with other merchants who are selling the same product.
Brand new and match an identical item in the Catalog is a mandatory field. If your product isn’t already included, you can request eBay The strategy in.
Offering a professional and refined look, the eBay Catalog can help you impress and delight buyers, so they’re ready to make a purchase.
Strategy of items specification:
Make your items differ with other seller give specification is necessary. Item specifics are unique identifiers—color, brand, size—that help you distinguish your listing from similar products.
For eBay listings to appear through a Google product search, the seller needs to include unique product identifiers that the search engine requires. The seller can review those requirements here.
Select Good Price Compare with Others:
When shoppers scroll through eBay listings, they are comparing pricing, among other sellers. To attract shoppers on your item, good selection of price is demand full.
So, before put price, compares it with others and think about your profit then select your own price which will be reasonable in every way.
Use psychological pricing to motivate buyers. Different methods, such as the Left Digit effect, can influence how shoppers perceive the value of your product and their willingness to pay. Learn more about psychological pricing here.
After you’ve found a competitive price, you’ll want to consistently reevaluate your competitors. Also, budget to make sure your price still works for your business and buyers. With a competitive price, your listing will attract shoppers and bring them one step closer to purchasing.
A listing may not attract shoppers if it is not legally complaint. Such as plagiarizing test or using images from other eBay listings without the other seller’s permission. The appropriate brand name is important. Make sure the listing is accurate to avoid intellectual property concerns.
Review the full list of guidelines here for legally compliant listings. By being aware of these standards, a seller is able to ensure that their listings are all compliant. It won’t be removed. Also, their customers can keep shopping from the seller.
In the end, we can advise you to use all the above strategy. As soon as you learn these it will lead to more clicks and purchases for listings. Once the seller figures out what is working to set up for greater profits in their business they can achieve the best seller. Moreover, the seller has to test consistently and adapt when patterns change. But this tweaking will be minimal with a strong foundation of listing.