Walmart Advertising Services


Since 2019, Walmart Connect introduced advertising campaigns. At EcomClips, as a Walmart advertising agency, we help many sellers show their items more to get that extra traffic to grow Walmart sales through advertisements.


As Walmart's PPC agency, we have a dedicated team of experts who can build a Walmart advertising strategy for your account Whether it’s a newly launched or a running Walmart brand to build traffic and conversion, Ecomclips will help you showcase your products in the right place to grow your business.



Unlock Your Walmart Potential and Drive Sales

  • 4+ Years Of Experience
  • 100+ Walmart Projects
  • 97% Job Success
  • 500K Ads Spending
Looking for a pay per click marketing specialist?

eComClips will assign an Expert PPC (Pay Per Click) Marketing Manager for you.

Your Trusted Walmart Advertising Agency Partner

Our team of experts at Ecomclips will start with competitor & keyword research to prepare the best strategy to create Walmart advertising campaigns that will give your product the most traffic and clicks. We will apply our unique campaign structure, and keyword optimization to build an advertising program designed around your goals to build your brand.

Walmart Product Advertising: Grow More With Less Spending

1. Walmart Ad Center

To start advertising in Walmart, sellers must email Walmart Connect with some information to get the Ad Center access.


2. Walmart Advertising Budget

Walmart suggests starting with a $1,000 monthly budget. But we can set the lowest $10 daily budget for each campaign.

3. Walmart Advertising Strategy

We can utilize different tools to research competitors & keywords to design the best strategy based on the goal.


4. Walmart Sponsored Products

Every Walmart seller starts advertising on Walmart with this campaign type because they give the most traffic and sales.


5. Walmart Sponsored Brands

If you register the brand on Walmart you can run this type of campaign to increase brand awareness.


6. Walmart Sponsored Video

In the e-commerce marketplace, video is the best way to describe the product and we saw a great CTR and CVR from this type of ads.


KickStart Your Walmart Ads Like A Pro

1. Walmart Ad Center:

Walmart Ad Center is a self-serve advertising platform that allows sellers and vendors to create and manage advertising campaigns on Walmart.com. As a seller, to start the Walmart PPC Ads, you need to register first on Walmart. Here are the steps:


To have access you will need to apply to the Walmart Media Group by emailing wpasales@walmart.com with the following information:

  • Company name
  • Contact information (your name, phone number, and email)
  • Number of SKUs (offered by your business on Walmart.com)
  • Product category (the primary category of products sold by your business)
  • Primary campaign objective
  • Target audience
  • Desired advertising plan (annual, seasonal, etc.)
  • Anticipated budget

  • 2. Walmart Advertising Budget

    Master Your Walmart Sponsored Products Budget
    As a Walmart Advertising agency, we suggest sellers start the PPC Ads with a minimum budget suggested by Walmart of $30/day. Minimum Walmart Ads budget we can start with $10/day. Prioritize profit margins Track clicks, conversions, and ROAS, and gradually increase budgets (10-20%) for top performers. We have seen that starting with a lower budget and gradually increasing the budget has more ROAS in return, we have seen it up to 9 ROAS.


    3. Walmart Advertising Strategy

    Here at EcomClips as a Walmart PPC agency, we organize campaigns by product groups, goals, and budgets. Our data-driven approach includes competitor analysis, in-depth keyword research (Helium10), and continuous performance tracking for optimization. With over 100+ managed seller accounts and $350K+ PPC ad spend under our belt, we offer proven strategies and insights.


    4. Walmart Sponsored Products Ads

    With years of experience with Walmart PPC Ads, we have seen that most of the sales happen from the Walmart Sponsored Ads. Boosting click-through rate by 20% and product page views by 30%, ultimately driving a 15% sales surge. The Sponsored Product Ads help to boost sales by 15%: Drive traffic (+30%) & clicks (+20%) with strategic keywords & A/B tested ad copy.


    5. Walmart Sponsored Brand Ads

    Walmart Sponsored Brands is a game-changer for building brand awareness and recognition alongside increasing sales. The Brand Ads are a game changer to show only your brand at the Top of the search page with brand images, logo, and items. It helps sellers to get 50% more clicks on the brand store. With Walmart Brand Ads, you can confirm 2X Brand Awareness, 4X Product Exposure, 15% Sales Growth, 90% Brand Protection, and ultimately 25% more SALES.


    6. Walmart Sponsored Video Ads

    Shoot a 15-30 sec and show your item's potential to a wider and larger audience through the Walmart Video Ads. Video Ads build brand value, not just awareness. Win up to 300% increase in impressions, 50% higher click-through rates, 10-20% increase in conversion rates, and 10% increase in repeat purchases. We EcomClips Help sellers to Go beyond clicks, and spark desires with Video Ads!


    Why Hire Us? We Offer A Free Trial


    Let's Have the KickStart On The Walmart PPC


    For onboarding with us to expand your Walmart business, we will audit your Walmart account and estimate the monthly expected sales and PPC Ads spending with ROAS; in this way, we can ensure that we are all on the same page.

    • Walmart Store Audit for PPC Ads
    • Competitor Analysis
    • Account Audit
    • Walmart's Existing Campaign Check and Audit
    • Preparing the top 50 Keywords for your listing

    For Advertising reporting and overall progress, we share a weekly report that includes all the PPC Ads metrics like:


    • Impressions: Ad displays
    • Clicks: Ad clicks
    • Cost: Total campaign spending
    • CPC: Average cost per click
    • CTR: Clicks as a percentage of impressions
    • Conversion rate: Percentage of clicks resulting in conversions
    • CPA: Average cost per acquisition
    • ROAS: Revenue divided by total campaign cost
    • ACOS: Advertising Cost of Sale

    We will provide you with 7 days of a free trial. Let's discuss more to get started.

    Other Advertising Services We Offer

    In the area of e-commerce marketplace advertising, not only Walmart, we serve a wide range of areas. Here are the other PPC Ads services that we provide.


    • Amazon Advertising Services
    • eBay Sponsored Ads Services

    Besides these, as a marketplace advertising agency, we also have expertise in Advertising on Etsy, Target, Wayfair, and other major marketplaces.

    Frequently Asked Question

    Here are a few questions that we often face for Walmart PPC Advertising. If you don't see what you are looking for, feel free to get in touch via email, chat, or phone. We are always available to answer your queries.


    • Question: What are Walmart PPC Ads?
      Answer: Pay-per-click advertising platform on Walmart.com to promote your products and brand.
    • Question: Who can use Walmart PPC Ads?
      Answer: Sellers registered with Walmart Marketplace or Brand Portal.
    • Question: What are the different types of Walmart PPC Ads?
      Answer: Sponsored Products Ads: Appear in search results and product pages based on keywords.
      Sponsored Brands Ads: Showcase your brand logo and products at the top of search results.
      Sponsored Video Ads: Short video ads promote products within relevant search results.
    • Question: How do I get started with Sponsored product ads?
      Answer: Create an account on Walmart Ad Center, set up campaigns, choose keywords, and set your budget.
    • Question: What keywords should I target?
      Answer: Use relevant keywords, and consider broad, phrase, and exact match types.
    • Question: How much do Sponsored Products Ads cost?
      Answer: You set your maximum bid per click. For each listing at the initial stage, we suggest 10% of your item’s price per day as a PPC budget.
    • Question: How do I measure the success of my Sponsored Products Ads?
      Answer: Track metrics like impressions, clicks, click-through rate (CTR), sales, return on ad spend (ROAS), and ACOS.
    • Question: What are the benefits of Sponsored Brands Ads?
      Answer: Increase brand awareness, drive traffic to multiple products, and protect your brand.
      Be a registered Walmart Brand and have your logo uploaded.
      Use a clear and concise headline, to showcase top-selling or relevant products.
    • Question: How much are our service fees for Walmart PPC?
      Answer: As a Walmart PPC Advertising Agency, first, we check the store and selling potential. After we check your store and the listings, we can share an estimated fee that we might charge you per month for creating and managing PPC Advertising.
    • Question: Can you share any of your previous work experience or case studies for your existing client for Walmart PPC Ads?
      Answer: Yes, certainly, as a Walmart Sponsored Advertising Agency, we have been working on Walmart PPC Ads for years now. With the below Google sheet URL, you can see our Walmart Case Study files to get an idea about our work on Walmart PPC Advertising.

    Frequently Asked Question


    Here are a few questions that we often face for Walmart PPC Advertising. If you don't see what you are looking for, feel free to get in touch via email, chat, or phone. We are always available to answer your queries.

    • Question: What are Walmart PPC Ads?
      Answer: Pay-per-click advertising platform on Walmart.com to promote your products and brand.
    • Question: Who can use Walmart PPC Ads?
      Answer: Sellers registered with Walmart Marketplace or Brand Portal.
    • Question: What are the different types of Walmart PPC Ads?
      Answer: Sponsored Products Ads: Appear in search results and product pages based on keywords.
      Sponsored Brands Ads: Showcase your brand logo and products at the top of search results.
      Sponsored Video Ads: Short video ads promote products within relevant search results.
    • Question: How do I get started with Sponsored product ads?
      Answer: Create an account on Walmart Ad Center, set up campaigns, choose keywords, and set your budget.
    • Question: What keywords should I target?
      Answer: Use relevant keywords, and consider broad, phrase, and exact match types.
    • Question: How much do Sponsored Products Ads cost?
      Answer: You set your maximum bid per click. For each listing at the initial stage, we suggest 10% of your item’s price per day as a PPC budget.
    • Question: How do I measure the success of my Sponsored Products Ads?
      Answer: Track metrics like impressions, clicks, click-through rate (CTR), sales, return on ad spend (ROAS), and ACOS.
    • Question: What are the benefits of Sponsored Brands Ads?
      Answer: Increase brand awareness, drive traffic to multiple products, and protect your brand.
      Be a registered Walmart Brand and have your logo uploaded.
      Use a clear and concise headline, to showcase top-selling or relevant products.
    • Question: How much are our service fees for Walmart PPC?
      Answer: As a Walmart PPC Advertising Agency, first, we check the store and selling potential. After we check your store and the listings, we can share an estimated fee that we might charge you per month for creating and managing PPC Advertising.

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